About Us

DODE, founded by Dimeji Ode In 2020, which stands for Don’t Over Do Everything is a design store born out of Birmingham, England, balancing streetwear vibes with luxury techniques, with Dimeji as the Creative Director. 

Dode is just about handling things with a positive mindset, like you’ve already won. No man is an Island. Play your part and play it well.

From growing up in Nigeria and coming to England at a young age his love for Art has been evident. Dimeji studied Art&design in college which was when the name DODE was first thought out from a brief given in a art&design lesson in 2017.

DODE, showcases all top quality products, while breaking a few boundaries by the unusual different cut pockets on the tracksuit for Fall/Winter 2020 Collection (you can call this DODE’s first Collection).