OUR STORY

DODE, founded by Dimeji Ode In 2020, which stands for Don’t Over Do Everything, is a design store born out of Birmingham, England, balancing streetwear vibes with luxury techniques, with Dimeji as the Creative Director. 

Dode is just about handling things with a positive mindset, like you’ve already won. No man is an island. Play your part and play it well.

From growing up in Nigeria and coming to England at a young age, his love for art has been evident. Dimeji studied art and design in college, which was when the name DODE was first thought out from a brief given in an art and design lesson in 2017.

DODE showcases top-quality products while breaking a few boundaries by the unusually different cut pockets on the tracksuit for the Fall/Winter 2020 Collection (you can call this DODE’s first collection).